Chandon on the occasion of its 5th anniversary in India is set to add one more world-class, premium quality sparkling offering in its product line-up in the form of a new SKU. It was in the late 1950s, Moet&Chandon, the world’s leading Champagne House since 1743, began exploring the potential for producing world-class sparkling wines outside of the Champagne region, under the ‘Chandon’ name.
The first Chandon Estate was created in 1959 in Argentina followed by California (1973), Brazil (1973) Australia (1986) and China (2013). Following in the pioneering steps of the founders and continuing its search for new winemaking territories, Moet Hennessy determined that the Nashik region had the potential to produce world-class, premium quality sparkling wine.
Chandon is the first offering from Moet Hennessy to be made in India. Combining centuries-old winemaking practices with the finest local grapes, Chandon is available in two variants: Chandon Brut and Chandon Brut Rose. Launched in 2013, in the Nashik region of India, Chandon produces world-class, premium quality sparkling wine in three variants – Brut, Rose and Delice. Now as part of celebration to mark the occasion of its 5th anniversary, Chandon India is set to introduce a new addition to its family. This December 2018, the brand will launch ‘My Chandon’, a new SKU which comes in a 180ml sized bottle.
‘My Chandon’ was conceived, developed and will be launched for Indian millennials (aged 25-28 years)to call it their own and enjoy it in a very personal way. Indian millennials are financially savvy, outgoing, highly digitally connected, bold and adventurous. They are aspirational and keen to adopt an international lifestyle, whilst taking pride in their Indian-ness. They associate themselves with authentic brands and want to experience these brands in a different way.
With ‘My Chandon’, the brand aims to become a part of young consumers’ instant recall for their happy moments with friends when out partying, celebrating and getting together. Since the ‘My Chandon’ bottle is lightweight, small and easy to carry, it will work very well with these experimental consumers, who are keen to try exciting new offerings when out on the town.
‘My Chandon’ will launch in Mumbai in December 2018, followed by Delhi, Bangalore and Goa in 2019. The launch variant is Chandon Brut. To begin with, ‘My Chandon’ will only be available at select on-premise accounts where the target audience frequents. Later in 2019, ‘My Chandon’ will be made available in select retail outlets all over the country.