Skill India Campaign
Slated for release by end of september 2018 - YRF's ‘Sui Dhaaga - Made in India’, which is a tribute to India’s entrepreneurs and skilled workforce, now has its lead actors Varun Dhawan and Anushka Sharma signed as ambassadors of Skill India Campaign

Varun Dhawan and Anushka Sharma signed as ambassadors of Skill India Campaign

Bollywood actors- Varun Dhawan and Anushka Sharma, have been signed on to promote and endorse the Skill India Mission, chaired by the Prime Minister Narendra Modi. The duo, through their film ‘Sui Dhaaga – Made in India’, are saluting India’s entrepreneurs and skilled workforce, especially homegrown artisans, craftspeople and weavers who are making the country proud the world over.
The film highlights the untapped potential of India’s talented craftsmen and skilled workers at the grassroot level and the challenges and issues faced by them. Varun and Anushka, the star cast of the film, have partnered Skill India and will dedicate time to promote India’s skilled talent and their fine work by engaging with them across different parts of the country.
YRF's movie Sui Dhaga

Varun Dhawan as Ambassador of Skill India Mission will promote in real life too the spirit portrayed in Sui Dhaaga that celebrates self-reliance and entrepreneurship’. In Pic Varun is seen in a still from the said movie.

Speaking about this association in Mumbai on 18 September 2018- Dharmendra Pradhan, Minister of Petroleum and Natural Gas & Skill Development and Entrepreneurship, said, “Varun Dhawan and Anushka Sharma, through this unique film Sui Dhaaga – Made in India, are bringing to focus the incredible skills and talent of our homegrown artisan and craftsmen community. It is really heartening to see actors like them doing a film that has such a significant social message. India is one of the youngest countries in the world; and it is a matter of great pride for us to see such dedicated and passionate skilled youth with entrepreneurial skills in our country who are bringing name and fame to the nation with their work.”

“I wish this endorsement by both actors encourages and influences the youth to take up skill training and earn a better livelihood for themselves and help us in creating the New India envisioned by Prime Minister Narendra Modi,” he further added.

Led by the Ministry of Skill Development and Entrepreneurship (MSDE), Skill India aims to standardise vocational training — both new-age and traditional skills —, helps in creation of latest infrastructure, ensures industry partnerships to extend technology support to make the youth more employable and assists in creating opportunities of employment for the youth of our country. This has led to more than 1 crore youth joining the Skill India Mission every year and transforming their lives through better livelihood.

Skill India Mission and Swachh Bharat Mission

Anushka Sharma now has taken up dual task of being Ambassador of Skill India Mission and Swachh Bharat Mission

Varun Dhawan said, “Prime Minister Modi has displayed incredible vision and genuine foresight in aiming to organise, skill, train and give financial support and backing to our craftsmen, artisans and similar workmen. We are proud to be promoting this campaign that we feel extremely close to like our movie Sui Dhaaga that celebrates self-reliance and entrepreneurship’’

Anushka Sharma said on the association, “Skill India Campaign reflects the government’s determination to include and support the talented skilled force of the country. While making Sui Dhaaga, we came across so many stories of talented, skilled crafts people and artisans who don’t get a fair chance to showcase their talents.”

The Skill India Campaign has brought about multiple policy interventions though its Skill Development and Entrepreneurship Policy, comprehensive changes in the Apprenticeship Act of 1961 and introducing the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) which together aims to provide best-in-class training to our workforce and formally recognize their skills. MSDE’s Recognition of Prior Learning (RPL) program under PMKVY recognizes the skills and experience gained through years of working, bringing about a major shift from un-organized sector to the organized sector.

Yash Raj Films’ “Sui Dhaaga – Made in India” is a heartwarming story of pride and self reliance, which finds its roots in the heart of India and reflects the passion that runs through the veins of every single Indian. Taking the message of “Made in India” forward, the film modestly tries to bring back our traditional art forms and handicrafts in focus. The film is helmed by National award winning Producer – Director Duo of Maneesh Sharma and Sharat Katariya “Dum Laga Ke Haisha” and features Varun Dhawan and Anushka Sharma in the lead roles. Through the hero and his wife, film talks about the need of social entrepreneurship as a tool for social and economic development of our artisans, living their life in the margins due to the changing times. Set in a small town in India, the film encapsulates the journey of an honest man from a humble background, who pursues his passion, overcoming all odds and soon finds himself on the cover of an international magazine with the world taking note

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