PM Modi speaks to Swachh Bharat advocate celebrity Amitabh Bachan
The Prime Minister, Narendra Modi interacting with a cross-section of people from across the country, via video conference, on the occasion of the “Swachhata Hi Sewa” Abhiyan, in New Delhi on September 15, 2018. Seen in picture is from the Gateway of India in Mumbai, actor Amitabh Bachchan explained the various cleanliness activities he has been involved in, including cleaning of a beach in Mumbai

Swachh Bharat Abhiyan gets a big fillip with Swachhata Hi Seva movement on eve of Mahatma Gandhi’s 150th birth anniverseray

Prime Minister, Narendra Modi, on 15th September 2018 launched the ‘Swachhata Hi Seva’ Movement, to boost nation wide public participation in the Swachh Bharat Abhiyan, and catalyse the fulfilment of Bapu’s dream of a Clean India. The Swachhata Hi Seva movement, launched aims at generating greater public participation towards Swachhta. It is being organised in the run up to the fourth anniversary of the Swachh Bharat Mission, on October 2nd, 2018, which will also mark the commencement of the 150th year celebrations of Mahatma Gandhi. The Prime Minister urged everyone to be a part of this movement and strengthen the efforts to create a ‘Swachh Bharat’.

Sadhguru Jaggi Vasudev

Sadhguru Jaggi Vasudev volunteering on PM’s call to join “Swachhata Hi Sewa” Abhiyan from Coimbatore

He interacted with a cross-section of people from 17 locations across the country, via video conferencing. Initiating the interaction, the Prime Minister shared some key achievement, including how 450 districts in India have become Open Defecation Free within four years. Similarly, 20 States and Union Territories have declared themselves ODF in this period. He emphasised that providing facilities such as toilets or dustbins is not enough, and added that cleanliness or Swachhta is a habit that can be inculcated. He said people from across the country are now participating in the development of this habit.

School children from Dibrugarh in Assam, explained to the Prime Minister, their contributions towards making their school and area, clean. The PM noted that youngsters are ambassadors of social change. The way they have furthered the message of cleanliness is commendable, he added.

Swachhata Hi Sewa” Abhiyan

PM Modi interacting with Young ambassadors of the “Swachhta Hi Seva” Abhiyan

Members of milk and agriculture cooperatives assembled in Mehsana, Gujarat, to interact with the PM on their initiatives towards Swachhta. The Prime Minister noted that Swachh Bharat Abhiyaan has led to a decrease in cases of diseases such as diarrhoea.

From the Gateway of India in Mumbai, actor Amitabh Bachchan explained the various cleanliness activities he has been involved in, including cleaning of a beach in Mumbai. Noted industrialist Ratan Tata also joined the interaction. It is a great honour and privilege to help launch a movement which should be the dream of every citizen of India, he added. The Prime Minister expressed his belief that the private sector has a big role to play in the creation of a Clean India.

Union Home Minister  Rajnath Singh participating in cleanliness drive, on the occasion of the “Swachhata Hi Sewa” Abhiyan, in Faridabad, Haryana on September 15, 2018.

Union Home Minister Rajnath Singh participating in cleanliness drive, on the occasion of the “Swachhata Hi Sewa” Abhiyan, in Faridabad, Haryana on September 15, 2018.

Senior media persons from DainikJagran, including Sanjay Gupta, joined the interaction from Noida, and shared their efforts to further cleanliness. Jawans of the ITBP joined the interaction from the high altitude Pangong Lake in Ladakh. The Prime Minister praised the ITBP jawans for their bravery and their service to the nation.

Union Minister for Railways and Coal Piyush Goyal driving in “Swachhata Hi Sewa” Abhiyan!

Union Minister for Railways and Coal Piyush Goyal driving in “Swachhata Hi Sewa” Abhiyan!

Sadhguru Jaggi Vasudev joined the interaction from Coimbatore. He said that there is a certainlevel of enthusiasm towards the Swachhata campaign, whichis visible in his travels. He praised the Prime Minister for providing this impetus. The Prime Minister said that Swachh Bharat is not a movement of any Government or any Prime Minister, but an entire nation’s movement.

The Union Minister for Health & Family Welfare J.P. Nadda participating in cleanliness drive.

The Union Minister for Health & Family Welfare J.P. Nadda participating in cleanliness drive.

Women Swachhagrahis from Dantewada in Chhattisgarh and Salem in Tamil Nadu explained to the Prime Minister, their efforts towards Swachhata. Spiritual leaders and citizens from Patna Sahib Gurudwara and Dadi Jankiji from Mt Abu, also interacted with the PM. The Prime Minister especially thanked the Brahmakumar is Sansthan for their efforts towards cleanliness. The Prime Minister interacted with citizens from Rajgarh in Madhya Pradesh, and Fatehpur in Uttar Pradesh, including UP Chief Minister Yogi Adityanath. Spiritual leader Sri Sri Ravi Shankar joined the interaction from Bengaluru. He said that the Prime Minister has enthused the nation and especially the youth.

MoS Tourism (I/C),  Alphons Kannanthanam interacting with the media @ “Swachhata Hi Sewa” Abhiyan

MoS Tourism (I/C), Alphons Kannanthanam interacting with the media @ “Swachhata Hi Sewa” Abhiyan

The Prime Minister interacted with volunteers engaged in cleaning the Ganga, from Bijnor in Uttar Pradesh. He praised them for their efforts in cleaning “Ma Ganga.” He called upon all citizens living on the banks of the River Ganga, to volunteer towards cleaning the river, during the Swachhata Hi Seva movement. Devotees from Ajmer Sharif Dargah, and railway employees from Rewari in Haryana also interacted with PM. Maa Amritanandamayee joined the interaction from Kollam.

Summing up the interaction, the Prime Minister appreciated the role of the Swachhagrahis, and said their role would always be remembered in history. He said that our confidence and resolve towards cleanliness is sky-high. He gave a clarion call to the people to work for Swachhata Hi Seva.

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