The Singapore Tourism Board (STB) announced the appointment of Delhi based, T&A Consulting as its official Marketing Representative agency for South India with effect from 1st October 2018. Noticeably, 2017 was a record year for Singapore tourism. For the first time, India moved up a spot to become Singapore’s third largest Visitor Arrival (VA) source market, with 1.27 million visitors in 2017 – a 16% year-on-year growth. This made India the fastest growing market for Singapore.
Travel from South Indian cities to Singapore has been growing steadily and STB has worked with a Marketing Representative agency for the past few years to cultivate the travel trade and entice travellers from the region.
T&A Consulting, headquartered in New Delhi, is a boutique advisory firm with extensive experience in promoting India outbound tourism and providing representation to tourism boards and destination management companies. T&A Consulting has a record of working with overseas enterprises towards achieving successful and accelerated entry and growth in India.
As the official marketing representative of STB, T&A Consulting will be responsible for enhancing Singapore’s positioning as the preferred travel destination among consumers in South India, promoting quality tourism for leisure and business travel, increasing visitor arrivals and tourism spend as well as engaging with the travel trade.
Adrian Kong, Area Director – South Asia, Singapore Tourism Board, added, “We thank TRAC Representations that had acted as our Marketing Representative in South India for the past three years. After a comprehensive tender exercise that saw good, competitive bids, we are pleased to announce the appointment of T&A Consulting as our Marketing Representative agency. Singapore has consistently been ranked among the top most visited destination for families, honeymooners, cruisers, business travellers and incentive groups from India. The destination has received over 1 million visitors from India for three consecutive years, with South India being a significant visitor source market for us. With direct flights from nine cities and close travel proximity to Singapore, this region will continue to be an important visitor-ship driver. With T&A Consulting’s extensive experience, we hope to deepen our trade engagements and traveller outreach efforts in the region.”
Speaking about the association, Tarun Gupta, Co-founder and Managing Director of T&A Consulting, stated, “T&A is delighted to provide marketing representation services to Singapore Tourism Board for South India. While Singapore needs no introduction to Indian tourists, our role will be to enhance the positioning of Singapore as a favoured travel destination for leisure and business amongst the travellers from South India. Our team aims to build more affinity for the destination through engagement with the travel trade fraternity and other relevant stakeholders and we truly believe Singapore is the place where where “Passion is Made Possible”.