OYO-Yatra join hands to rev up online Hotel bookings

Yatra and OYO jointly are likely to experience rev up revenues coming form economy and mid-market hotels. Pic Courtesy: Yatra.com

The online travel portals (OTAs) have revolutionised the manner in which air content is bought! The quest for broad-basing revenues from non-air content, of which Hotels will be a leading component, is now the top priority for the OTAs. One of the leading Indian OTA recently launched a star studded ongoing television blitzkrieg to bring consumers online to book hotels ...

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Eco-Tourism part of India’s National Wildlife Action Plan 2017-2031and Secure Himalaya initiative

The Union Minister for Science & Technology, Earth Sciences and Environment, Forest & Climate Change, Harsh Vardhan launching the UNDP/GEF Project SECURE Himalayas, at the inauguration of the Global Wildlife Programme, in New Delhi on October 02, 2017.

Two documents – India’s National Wildlife Action Plan (NWAP) for the period 2017-2031 and Secure Himalaya were released on 2 october 2017. The Plan focuses on preservation of genetic diversity and sustainable development. The NWAP has five components, 17 themes, 103 conservation actions and 250 projects. The five components are – strengthening and promoting the integrated management of wildlife and ...

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Rajghat gets Mahatma’s bronze statue and Interactive Interpretation Centre

The Vice President of India M. Venkaiah Naidu unveiling the Statue of Mahatma Gandhi on his 148th birth anniversary, at Rajghat Samadhi Complex, in Delhi on October 02, 2017. Over 10,000 visitors daily visit Rajghat. Also the new Interactive Interpretation Centre on the life and works of Gandhi another new visitor attraction.

Rajghat, the Samadhi of the Father of the Nation in the national capital, has for the first time acquired a new feature that could appeal to the large number of visitors. Vice-President of India M.Venkaiah Naidu unveiled a 1.80 metre tall bronze statue of Mahatma Gandhi on the occasion of the 148 Birth Anniversary of the champion of country’s independence on 2 October ...

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President of India inaugurates Shirdi International Airport

The President of India, Ram Nath Kovind flags off the  inaugural flight of Alliance Air from Shirdi to Mumbai

The President of India, Ram Nath Kovind inaugurated the Shirdi International Airport and flagged-off the inaugural flight from Shirdi to Mumbai and also inaugurated the centenary year celebrations of the Samadhi of Sai Baba in Shirdi. Speaking in Shirdi, the President said that in our country, Sai Baba attracts people from every caste, religion, sect and class. Using simple phrases such as ...

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ITDC celebrates 51st anniversary with irresistible offers for consumers and dividend for shareholders

52nd Annual General Meeting at the Group’s flagship hotel property, The Ashok, New Delhi- chaired by Ravneet Kaur, IAS, Chairperson & Managing Director of India Tourism Development Corporation and the Board of Directors

Fifty one years into existence– is a very long period to witness fast changing hospitality sphere in an growing economy. From its inception in 1966, India Tourism Development Corporation (ITDC), a public sector undertaking under the aegis of the Ministry of Tourism has come a long way from having executed the mandate to construct, take over and manage existing hotels and ...

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Srinagar and Raipur Airports awarded as best airports in India

Guruprasad Mohapatra, IAS, Chairman, Board Members and senior officers of Airports authority of India with prestigious National Tourism Awards 2015-16 in Best Airport category jointly won by Srinagar International Airport, J&K and Swami Vivekanand Airport, Raipur, Chhatisgarh.

The Airports Authority of India’s Srinagar International Airport, Jammu & Kashmir and Swami Vivekananda Airport, Raipur, Chhattisgarh have been jointly conferred with the prestigious National Tourism Awards 2015-16. The President of India Ram Nath Kovind, presented the award for Best Airport under ‘rest of India’ category at Vigyan Bhawan, New Delhi on the occasion of World Tourism Day on 27th ...

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Digital India’s new Incredible India 2.0 campaign to get market specific promotions and adds social edge

The President, Ram Nath Kovind lighting the lamp at the presentation of the National Tourism Awards 2015-16, on the occasion of World Tourism Day, organised by the Ministry of Tourism, in New Delhi on September 27, 2017. The Minister of State for Tourism (I/C) and Electronics & Information Technology,  Alphons Kannanthanam, the Secretary, Ministry of Culture and Tourism,  Rashmi Verma and other dignitaries are also seen.

Digital India’s cravings to be world best now will also reflect Incredible India 2.0 Campaign that marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media. Fortunately, this came at hands of the first person of India, The President launched the “Incredible India ...

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India’s lines up refreshed National Tourism awards, Incredible India 2.0 launch on World Tourism Day

President of India Ram Nath Kovind  will felicitate the National Tourism Award winners on the World Tourism day at a gala event presided by the Tourism Minister Alphons Kannanthanam at Vigyan Bhavan. In the Picture President is seen felicitating award winners on the Hindi Divas on 14 September 2017 flanked by the Home Minister Raj Nath Singh  on the left.

Fresh initiatives and achievements will be needed by stakeholders in tourism business be it DMCs, Tour Operators, Travel Agents, States, or any entity desirous of  winning the National Tourism Award in successive years. Yes! The National Tourism Awards this year will end the practice of same entities or states winning the same award again and again! Unofficially, it had become such ...

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Travel to internalise diversity of India: Modi

Prime Minister, Narendra Modi in 36th episode of his Mann Ki Baat has readied a big punch for Incredible India 2.0

Incredible India 2.0 being planned for long is likely to get genuine thrust from Prime Minister Narendra Modi’s appeal to the countrymen through his popular monthly ‘Mann Ki Baat’. “The element of Unity in diversity being India’s speciality comes naturally to us. We feel proud of diversity but have you ever tried to feel this diversity? I would like to re-iterate to ...

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Nagpur can emerge as centre of development of the country: Kovind

The President, Ram Nath Kovind visiting the Deeksha Bhoomi, at Nagpur, in Maharashtra on September 22, 2017. The Governor of Maharashtra and Tamil Nadu, C. Vidyasagar Rao, the Union Minister for Road Transport & Highways, Shipping and Water Resources, River Development & Ganga Rejuvenation, Nitin Gadkari and the Chief Minister of Maharashtra, Devendra Fadnavis are also seen.

With its mix of infrastructure and culture, Nagpur has the potential to become the centre of development of the country, believes the President of India, Ram Nath Kovind, who was in the city to inaugurate the Suresh Bhat Natya Sabhagrah at Nagpur on September 22, 2017.  Speaking on the occasion, the President said that this is his first visit to Maharashtra after ...

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MSMEs are the backbone of Indian Tourism; can drive significant employment: K J Alphons

ASEAN focus was very well evident at 14th Global MSME Business Summit 2017 in New Delhi

The newly sworn in tourism minister K J Alphons has been in news for his stance on issue of rising fuel costs and certain eating habits. However, at the 14th Global MSME Business Summit 2017, ‘Fostering Growth through Partnerships’ organised by Confederation of Indian Industry in partnership with Ministry of MSME and Department of Economic Affairs at New Delhi on 19 September ...

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MMT deploys Ranveer-Alia to spur online hotel demand with first night stay free campaign

MMT 's with new Alia-Ranveer in recent TVC  makes an aggressive push to drive consumers to shift from offline to online hotel bookings

The Alia Bhatt and Ranveer Singh starrer MakeMyTrip TVCs, time and again, have managed to upgrade its fun quotient and add value to brand association with the audiences. Starting from hotel booking and easy refund on the MMT platform- the TVC’s based on infotainment has managed to surprise once again with the new edition of TVC that promises free night stay ...

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