For the past 10 years Trafalgar, has been trailblazing the fight for a sustainable future, leading by example through their JoinTrafalgar program. Powered by TreadRight, a not-for-profit foundation created by Trafalgar’s parent company The Travel Corporation (TTC), JoinTrafalgar shares TreadRight’s mission to have a positive impact on the people and communities visited to protect wildlife and marine life, and to care for the planet we call home. Simply put, making travel matter.
Leading up to the 49th Earth Day on 22 April, Trafalgar will encourage the travel community as a whole to work towards a sustainable future while educating around JoinTrafalgar’s three pillars of helping people, preserving places and wildlife, and caring for the planet.
To raise awareness in the trade community, Trafalgar is organising an action and awareness campaign alongside longstanding partners including Craig Kielburger, co-founder of charity ME to WE, releasing weekly content aimed at inspiring agent partners with easy, actionable tips to pique their interest on how to live and travel more sustainably.
In addition, as part of this holistic approach to Earth Month, and in keeping with their AgentsFirst philosophy, Trafalgar will be releasing an Advisor’s Guide to Making a Difference on Earth Day. This easy-to-follow guide is full of simple tips and small changes travel advisors and other customer-facing members of the industry can make that can have a big impact. By educating on the fundamentals of sustainable tourism, it aims to empower them to act as ambassadors of responsible travel to their customers.
“The creation of Earth Day in 1970 marked a shift in the global mentality from consumption to conservation. Now, almost five decades later, it’s more apparent than ever that to save the planet, urgent changes are needed” said Trafalgar’s CEO Gavin Tollman. “It’s 2019, it’s not optional and we need to lead from the front. We are always looking for ways to arm our agent partners with the tools to practice and promote responsible travel. The creation of this sustainability guide is an extension of our mission to enact meaningful change,” he said.
However, the brand’s commitment to responsible travel goes far beyond the month of April. Examples of making a difference include the company banning single-use plastics (SUPs) in their offices worldwide and are on the journey to be SUP-free on their trips by 2022. In addition, in just over a year, thanks to the support of their agent partners, they reforested 150 acres of devastated forest land in Northern California and Tanzania through their e-documentation solution, planting one tree for each guest that travels paper free. These are just two of the many ways the brand is making travel matter for people, places & wildlife and the planet.