When it comes to the business of travel and tourism, organisations across the world are focused on China, looking to capture a share of the enormous outbound travel segment. “In 2001, a modest 10.5m overseas trips were made by Chinese residents. In 2017, the figure came to 145m – an astounding increase of 1,380 per cent approximately. With this remarkable growth also came a shift in demographics. Alongside the packaged group tours that characterised the first wave of Chinese tourists, the Free Independent Traveller (FIT) and youth segment grew in importance as a lucrative market,” observes the communique inviting stakeholders to participate in the PATAcademy-HCD workshop on the ‘The Chinese Outbound Tourism Market’ on July 1-2, 2019 in Bangkok, Thailand at the PATA Engagement Hub, PATA HQ.
As its now more than ever, it is critical for tourism boards and industry stakeholders to understand the evolving trends, spending patterns and purchasing behaviours of Chinese tourists in order to adapt their products to attract and maintain a larger and more profitable portion of this market. The said deliberation are likely to be spearheaded by Prof Dr Wolfgang Georg Arlt, Founder and Director, COTRI China Outbound Tourism Research Institute; Jason Lin Chief of Talent
Basket; Julien Delerue, General Manager, 1000meetings and several other distinguished stakeholders.
The topics that are scheduled to be covered include, the diverse market segments of the source market China, latest social media, social commerce, and online travel trends in China, marketing campaigns targeting Chinese netizens, Chinese outbound MICE market trends among others.