theme ‘FRAMES@20:Global Goes India’
Seen in pic is Secretary, Ministry of Information & Broadcasting, Amit Khare releasing the ‘‘Cyril Amarchand Mangaldas Law Book’, at the inauguration of the 20th edition of ‘FICCI FRAMES 2019’ three days conference on the theme ‘FRAMES@20:Global Goes India’, in Mumbai on March 12, 2019.

Stakeholders calls for friendly policies to encourage film tourism in India @ FICCI FRAMES2019

States must develop friendly policies to encourage film tourism reverberated several times on Day 2 at the 20th edition of FICCI FRAMES, the global media and entertainment convention started with a session titled ‘Shoot at site’. The participants in the session discussed policies to ease film shoots across India and single window clearance for states.

Moderated by Kulmeet Makkar, CEO, Producer Guild of India, the panelists included Usha Sharma, Director General, Archaeological Survey of India, Neelam Bala, Secretary, Animal Welfare Board of India, Ministry of Environment, Forest and Climate Change, Govt. of India and Vikramjit Roy, Head – Film Facilitation Office. A keynote address was delivered by  Jaspal Singh Bindra, Chairman, FICCI Maharashtra State Council & Executive Chairman – Centrum Group.

The participation states were represented by Nitin Bhanudas Jawale, Managing Director, Odisha Film Development Corporation, Sudhir Sobti, Chief Manager (PR & Publicity / Tourism), Government of Delhi and Manisha Arora, Additional Director, Rajasthan Tourism.

In his keynote address, Jaspal Singh Bindra said, “The portrayal of destinations through films and televisions play a very important role. Legendary Yash Chopra was the one who made Switzerland a tourist destination for people in our country and was awarded by the Switzerland government. The whole thing is about awareness of a destination. They are about creating infrastructure around the destination and largely building a local ecosystem of tourism around that place. All of this suggest that formulating policies in states should be given adequate significance to film tourism policy as well. There is a need for a very friendly and proactive policy to enable to get approvals in a specific timeframe and get assistance on site from the respective government departments and add financial assistance.”

“The knowledge report (FICCI-EY Knowledge Report on film tourism) released today covers the film policies in 21 states of India. And that’s a very encouraging sign,” he added.

Here Vikramjit Roy said, “When we talk about ease of filming, it is not just for the International filmmaker. Given India’s landscape, depth of the industry, and the fact that we have such a robust film industry, it’s also about how domestic film industry can harness and leverage more than one location across India.”

He also spoke about how the online applying for shoot at site has become a much smoother process where they can see locations, apply on a click of a button and the process is completed — the concerned authorities help the filmmakers get necessary permissions to shoot anywhere in a state.

Further Neelam Bala spoke about creating awareness around using animals for shoots. “There is a paradigm shift in treatment of animals in India. The board is also creating awareness through trainings, workshops, seminars and Personal visits. There are strict rules about monitoring related to the use of animals in the movies and other media as films require permissions before releasing the audio visual for public viewing,” she said.

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