Ministry of Information & Broadcasting has taken a decision to revise the advertisement rates for print media by announcing a hike of 25% over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile DAVP). The decision takes place w.e.f today and will be valid for a period of three years.
The last such revision had taken place in 2013 when an increase of 19% had been announced over and above the rates of 2010.
This decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by I&B Ministry which took into account several factors, including the increase in price of news print, processing charges and other factors which go into the computation of advertisement rates.
The decision will be of great benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages.
News Update |25 JAN 2019| I&B Ministry hikes Advertisement Rates for Private TV Channels
Ministry of Information & Broadcasting has taken a decision to revise the advertisement rates offered by the Bureau of Outreach and Communication (BOC) to private TV channels. The revised rates have been announced on the basis of a Review Committee constituted by the Ministry which submitted its report on 1st January, 2019.
The revision would lead to an increase in rates of around 11% over the rates of 2017 in respect of most of the private TV channels while it could be of higher percentage for some others, as per their reach and TV ratings. Differential rate structures for news and non-news channels will be offered, depending upon their overall reach in the country. The decision will also make it easier for TV channels to be empanelled with BOC in order to take advantage of the higher rates.