The Punch Tantra range of tribal arti-facts include handlooms and handicrafts, which are inspired and promoted by the World Boxing Champion Mary Kom. Punch Tantra exclusive Collection is inspired by the qualities of hard work, discipline, determination and dedication that symbolises Mary Kom as the brand Ambassador of TRIBES INDIA.
As the name of the collection suggests, it is like the powerful “punch” of Mary Kom which is the result of her hard work and dedication to reach the pinnacle of success, the collection also reflects the hard work and dedication of the tribal master craftsperson in creating master pieces of art and crafts.
The Punch Tantra is a magnificent collection of such excellence and powerful tribal legacy, which comprises of a range of ethnic and traditional tribal handicraft and handloom products like Sarees, Stoles, Dupatas, Shawls, Kurtas/Kurtis, Lamp shades (Kandels), Sky Lanters, Diyas, Gift hampers, etc. specially introduced for the coming Diwali and festival season.
TRIFED promotes tribal products through network of Tribes India Showrooms, Aadi Mahotsavs /Exhibitions and various e-commerce platforms namely, Amazon, Flipkart, Snapdeal and GeM which provide a window to National & International markets. TRIFED has brought more and more tribal artisans in its ambit of operations for improving their livelihood and upgrade their economic status.
News Update| 27 September 2018| Tribes India launches “Punch Tantra Collection and Mary Kom as Brand Ambassador
Jual Oram said that the probable potential of TRIFED is much more than many other PSUs under the Government and if utilised properly, it may become a game changer in the Indian economy. He commended the efforts of TRIFED for promoting tribal products through the vast network of Tribes India Showrooms, Aadi Mahotsavs/Exhibitions and various e-commerce platforms namely, Amazon, Flipkart, Snapdeal and GeM which provide a window to National & International markets. Now TRIFED has opened 103 Sale outlets nationwide and its turnover has also increased 300 times. We have extraordinarily talented tribal artists and master craftsmen and women and their potential needs to be harnessed so that they may become industrialists. In addition, proper marketing strategy should be adopted for sale of diverse tribal products, he added.
The Minister further said that the Ministry of Tribal Affairs is highly obliged to Mary Kom for her support to the tribal products and that too without any remuneration. He hoped that by roping in Mary Kom, the sale of Tribes India products will also gain new heights.
Mary Kom, in her address, thanked Ministry of Tribal Affairs and said that she feels very happy to be associated with the Tribes India. She said that she herself belongs to the Tribal community. She hoped the such initiatives will bring great change in the lives of tribal people, socially and economically.
Deepak Khandekar said that there are so many tribal products and proper marketing strategies are being adopted by TRIFED and launching Ms Mary Com is a right decision in this direction. The ultimate objective of TRIFED is to work for the betterment of tribal artisans and the Ministry. In his opening remarks, Pravir Krishna said that that all out efforts are being made for increasing livelihood opportunities of tribal artisans and tribal entrepreneurs across the country through various schemes. He said that presently there are one lakh tribal artisans in our country and TRIFED wants to make them skilled master craftsmen and entrepreneurs. He expressed his happiness that the business on e-commerce has now reached to Rs. 10 Lakhs and it is being linked with Mudra and Jan Dhan Bank.
In his vote of thanks, R.C. Meena said that the TRIFED has developed an e-commerce portal for sale of its products. TRIFED’s sole objective is to bring about a multidimensional transformation of the tribal society.
As part of its initiative of promoting tribal entrepreneurship and generating livelihood opportunities, TRIFED invited top 200 tribal artisans/ producers associated with it, from different regions of the country. Besides, a team of 60 young entrepreneurs from Dantevada, Chhattisgarh was also present. These young entrepreneurs have been invited to Delhi jointly by Niti Aayog and TRIFED to explore opportunities for livelihood development. All these tribal artisans and entrepreneurs create attractive handcraft and handloom products out of different fabrics, iron/metal or clay, wood/bamboo, beads and other material close to nature. Much of their output relates to fabrics, which are simple, in bold designs and colours, and express a simple but robust attitude to life. Tribal artisans are excellent at crafting things of beauty, but vulnerable in the competitive world of urban marketing. It is here that the Government has to intervene to fulfil its constitutional obligation of protecting the cultural and economic interest of tribes, which include providing livelihood and empowering them for a better life.