Swachhta Hi Seva campaign organised at Lingaraj Temple, attracted foreign and local tourists in cleanliness drive.
Swachhta Hi Seva campaign organised at Lingaraj Temple, attracted foreign and local tourists in cleanliness drive.

Tourism Ministry deploy ‘Swachhta Hi Seva’ as tool to promote tourism

The Ministry of Tourism organised the ‘Swachhta Hi Seva’ campaign at various important tourist sites across the country from 15th September to 2nd October 2018. On these days, cleanliness and awareness activities are being conducted through Regional offices of the Tourism Ministry with active participation from local communities, Institutes of the Ministry, State Governments and Stakeholders. The campaigns are being popularised at 47 tourism sites in the country including all tourism Iconic sites. Following are some of the major Swachhta activities carried out from 15th to 17th September 2018 at various tourist sites across the county:-

15th September 2018 DighaliPukhuri, Guwahati:

Swachhta Hi Seva campaign launched at Dighali Pukhuri, Guwahati by Indiatourism Guwahati in association with Assam Tourism Department Corporation. Students of IHM also performed a street play (Nukkad Natak) for spreading awareness among public on cleanliness.

Indian Museum, Kolkata:

India tourism Kolkata in association with Indian Museum, IHM Kolkata and members from travel trade including guides undertook Swachhta Hi Seva cleanliness drive in and around Indian Museum and Sadder street.

Porbander, Gujarat:

India tourism Mumbai launched the Swachhta Hi Seva campaign from Iconic site of Porbandar, the birth place of Mahatma Gandhi. The Prabhat pheri began from Kirti Mandir with over 300 school children, travel trade members, Swachhta workers and local administration team participated and the cleanliness drive culminated at Porbandar Beach front with the cleaning of the beach.

Western Group of Temples Khajuraho, MP:

A Tour guides heritage walk for tourists & students and Swachhta awareness rally was organised for locals at Iconic monument by India tourism Indore.

Tipu Sultan Palace, Bengaluru:

India Tourism Bengaluru in close collaborationwith IHM Bengaluruundertook the cleanliness drive at Tipu Sultan Palace, Bengaluru.

Mahabalipuram Shore Temple and Beach, Tamil Nadu:

Cleanliness activity was undertaken by India tourism Chennai and students of IHM Chennai at Mahabalipuram. Sensitization drive on cleanliness was also organised for the local shopkeepers along with Tourist Police. All the above events were organized in co-ordination of Tamil Nadu Tourism Department.

16th September 2018

Elliots Beach, Chennai: India tourism Chennai and IHM Chennai jointly undertook the cleanliness activities at Elliots beach behind Astha LaxmiTemple and Velankanni Church.


Golconda Fort, Hyderabad: India tourism Hyderabad and ASI Hyderabad jointly organized a Swachhta drive at Golconda Fort with Indiatourism staff, guides and ASI staff.

Lingaraj Temple, Bhubaneswar: Swachhta Hi Seva campaign organised at Lingaraj Temple, foreign and local tourists also joined in cleanliness drive.

Victoria Memorial, KolkataIndia tourism Kolkata in association with IHM Kolkata, Victoria Memorial, IATO, ADTOI and HRAEI organized a Heritage walk from Victoria Memorial to Indian Museum cleanliness activities were undertaken at Victoria memorial and India Museum.

17th September, 2018

Dona Paula Jetty & View Point, Goa: A cleanliness drive undertaken by Institute of Water sports Goa at Dona Paula Jetty & View point by the students of IITTM, Gwalior.


Gwalior Railway Station: Swachhta Hi Seva campaign was organized by 45 IHM students in association with Railway staff members of GRP at Gwalior Railway station.

Gandhi Ghat on River Ganga, Patna:India tourism Patna with tourism stakeholders organized cleanliness drive at Gandhi Ghat. A stretch of 500 mtrs. Ghat area was cleaned by the participants and awareness created among locals.

Gwalior Fort, MP: India tourism Indore organized a Heritage walk and awareness campaign for tourists and shop keepers in association with Taj Usha Kiran Palace Hotel at Gwalior Fort.

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