Post the split in 2014 that led to formal birth of state of Telangana- Andhra Pradesh has brought in leaders of travel industry along with their fraternity to explore the rich attraction spread in the state. To start with, reflecting its emphasis on building domestic tourist arrival – Andhra Pradesh hosted the Association of Domestic Tour Operators of India (ADTOI) in 2017. Building on in 2018 in September to call for augmenting international tourism arrivals- Andhra Pradesh is hosting the Inbound Association of Tour Operators (IATO).
Andhra Pradesh seemingly is also alive to the importance of facilitating Special Interest Tourism in state! And the torch bearers in this ambition will be the 14th Annual Convention of Adventure Tour Operators Association of India (ATOAI), which is scheduled to curate Araku Valley in Andhra Pradesh as ideal adventure tourism spot on the global travel map.
ATOAI Annual Convention in Araku Valley
The 14th Annual Convention of ATOAI will be held in Araku Valley, Andhra Pradesh from 25th to 28th October, 2018. ATOAI started the trend of going to emerging hot spots in the country to showcase its potential as an adventure tourism destination bringing in focus the newer and established adventure products and exposing it to the adventure travel fraternity at large and providing networking opportunities with the local stakeholders.
Keeping the tradition of holding the convention in an adventure destination every year, ATOAI has selected the Araku Valley this year as a venue for its annual convention. This will be a different convention with a lot of experiences and good memories to take back home.
“The annual convention of the Adventure Tour Operators Association of India is a gathering of the most significant and relevant travel companies, tourism boards, Government officials, media and leaders – to discuss business and influence policy. The idea is to bring small operators from far flung areas of the state and connecting them with the adventure tourism experts, introducing a day of adventure activities to strengthen the fraternity”, said Capt. Swadesh Kumar- President ATOAI.
The convention will offer structured opportunities for the travel trade and tourism boards to network for business development. These include networking sessions and a Buyer – Seller Expo where companies may take up table space to promote their products and services. We are excited by the new destination and the buzz it is creating in the fraternity and are enthused by the widening prospects of adventure travel beyond the Himalayan frontiers. said Vaibhav Kala- Convention Chairman and Secretary ATOAI.
ATOAI has appointed Shekhar Babu (recipient of Tenzing Norgay National Adventure Award in year 2009 as well as Adventurer of the Year Award by ATOAI in 2017) as co-chairman of the convention from South India. He will be incharge of the local participation in the convention.
ATOAI is expecting over 250 participants mostly the leading adventure tour operators, hotels, DMCs, State Tourism Boards, travel trade from Andhra Pradesh as well as the neighbouring states in South India, officials from the Ministry of Tourism and the bloggers, Influencers, Travel Trade Media and other Key media companies to interact and network during the convention days.
Delegates will also get an opportunity to go on pre or post-convention FAM tours hosted by Andhra Pradesh Tourism and state industry players. This will further enhance networking opportunities for business development.
The Adventure Tour Operators Association of India was founded in 1994 with handful of members. Now it is a national body comprising more than 500 members from across the country and abroad, actively promoting adventure and eco-tourism in India. The association was founded with an aim to create awareness about the immense potential for adventure tourism in India and to harness this potential in a safe, sensitive and environment friendly manner.
About Araku Valley:
Araku valleyis an amazing hill station, one of unfathomable valley in India that lures the tourists with its breath-taking landscapes and pleasant weather. With lush green forest, it is located 115 km from Vizag airport. Araku is one of the most important tourist destinations in Andhra Pradesh.
The journey to Araku valley on the Eastern Ghats with thick forest on either sides is itself highly interesting and pleasant. The place is over 3200ft. high with a bracing climate, which makes it ideal to emerge as round the year adventure hot-spot.. The Botanical Garden at Padmapuram, Government Silk Farm with Mulberry gardens are the live examples to know the socio-economic conditions of the area. Tribal Museum is a big attraction of the Araku. Chaaparai, a picturesque place about 15 km from Araku is another picnic spot in this region. One must experience the climatic conditions and the natural beauty of this Valley. The natural beauty of this valley comes alive with the aboriginal tribes who dwell here and who have to this day kept their tradition and culture alive. About 19 tribes inhabit this area. The Dhimsa dance, an age-old folk dance normally performed during ‘Itikala Pongal’ is now offered in tourist’s packages everyday.