Vodafone India has come up with an exciting way for its users to connect and engage with them to enhance the love for the brand. The telecom company has come up with a month-long gaming contest ‘The Vodafone Travel Passport‘ on MyVodafone App, where one lucky winner can win a trip to Dubai. The easy-to-navigate interface of the app allows its users to access various screens with ease and find details of the Passport Initiative.
This game will allow the users to find new tourist attractions hidden in various pages of the app in different locations each day. Vodafone India has partnered with EaseMyTrip for this campaign, to help the winners receive assured vouchers every day for spotting the attractions.
Each day, one lucky winner will receive a discount voucher worth Rs 400 from EaseMyTrip on finding the hidden tourist attraction. Lucky winners also stand a chance to win a daily reward of 3D/2N hotel stay anywhere in India. One new attraction will be added to the app each day for the customers to find them. One lucky customer at the end of the contest will be eligible to win a trip to Dubai. The contest is open for both postpaid and prepaid customers.