How a luxury hotel chain create opportunities for social upliftment of unprivileged class? But, then a luxury hotel chain can do that it guests surely will have more reasons to be proud and drive added satisfaction of being associated with a large hearted hospitality chain.
Taj – one of India’s top most luxury brand of hotel chain under the umbrella of The Indian Hotels Company- has one just that but in a more focused way as its CSR initiative on weavers is built around some empowerment. In fact, Taj has spearheaded a women weavers’ training programme to facilitate self-employment and income generation.
In line with its ethos of preserving indigenous crafts and culture and building sustainable livelihoods, the initiative is breaking the mould in what is considered a male-dominated handloom industry. Taj has been committed to reviving the ancient skill of handloom weaving as a relevant source of employment for over a decade.
Since 2008, IHCL has engaged with the weavers to skill and support the community. Through its Livelihood Support Programme, Taj develops and sources silk sarees which are worn as uniforms by front line associates at its hotels. Furthering the commitment, the company recently initiated a training programme exclusively for women in partnership with Human Welfare Association. The move not only promotes the century’s old, traditional art of weaving but also increases entrepreneurship opportunities for women, functioning as a tool against gender discrimination in the village communities.
The women trained by Master weavers are awarded professional certification on completion of the course. Over the last decade, the company has supported identified weaver communities with quality raw material, designs and training and allied welfare measures to enable a larger circle of opportunities. IHCL also supports many such handlooms and handicrafts and retails them through its in-house lifestyle store, Taj Khazana.