The General Body meeting of Tribal Cooperative Marketing Development Federation of India (TRIFED) was held on 25th May 2018 in which the 11th Board of Directors was reconstituted and the Office Bearers were elected unanimously. Ramesh Chand Meena was elected as the Chairperson and Pratibha Brahma was elected as the Vice Chairperson of TRIFED.
MD TRIFED, Pravir Krishna, welcomed the new members and expressed the hope that with the new leadership, TRIFED will continue its march on the road to tribal empowerment.
Addressing the Officers of TRIFED, Ramesh Chand Meena, Chairperson thanked the Minister of Tribal Affairs, Jual Oram, for reposing confidence in him and urged the officers to leave no stone unturned, to carry forward various programs for tribal development in the true spirit and vision as envisioned by the Prime Minister Narendra Modi. He expressed his hope that coordinated efforts of the Board and Officers of TRIFED will bring about the change that is needed to propel the forest based rural economy on the high path of growth and development.
The new Board of Directors committed to take forward the vision of TRIFED of overall development for tribal people of India through sustainable and comprehensive marketing support of their products and achieving convergence and coherence with other development partners working in this field to enhance their income and improve the quality of their life.
News Update| 07 June 2018| With record increase of 77% in sale by TRIFED during 2017-18; nearly 70,000 tribal artists register substantial increase in income
Expansion of Outlets: The expansion of showrooms in the year 2017-18 was undertaken on a large scale. As a result, TRIFED had a network of 36 own Sales outlets, 33 outlets on consignment sale and 18 franchisee outlets located across the country as on 31.03.2018 in comparison to 29 own outlets and 13 consignment outlets as on 31.03.2017. TRIFED opened seven new own outlets at Bhopal (Madhya Pradesh), Rameshwaram (Tamil Nadu), Ranchi (Jharkhand), Jaipur (Rajasthan), Jagdalpur and Raipur (Chhattisgarh).
TRIFED started twenty outlets on consignment basis at Ranchi (Jharkhand), Trichy (Tamil Nadu), Tanjavur (Tamil Nadu), Bangalore (Karnataka), Uttarkashi (Uttarakhand), Ahmedabad (Gujarat), Raipur, Bhilai, Jagdalpur, Ambikapur, Bilaspur, Rajnandgaon, Kanker, Durg (Chhattisgarh) during the year 2017-18.
TRIFED introduced a new concept of expansion through Franchisee, in which no manpower and infrastructure of TRIFED is required, except payment of commission ranging from 10-25% on net sales to the Franchise. Eighteen franchisee outlets at Ranchi, Jamshedpur, Ramgarh Cantt. (Jharkhand), Patna (Bihar), Guwahati (Assam), Jaipur, Udaipur, Mandawa (Rajasthan), Bhopal (Madhya Pradesh), Nasik (Maharashtra), Puri (Odisha), Dehradun and Uttarkashi (Uttarakhand) were made operational during the year 2017-18.
Digital India: E-Commerce& M-Commerce: TRIFED has made arrangements for sale of various tribal products through various e-marketing platforms of Amazon, Snapdeal, Flipkart, Paytm and GeM. Around 1500 number of different tribal products were listed in these e–marketing portals and a sale of Rs.5.00 lakhs was realized in 2017-2018.
All these above activities benefitted 70,000 tribal artist families who doubled or tripled their incomes due to marketing facilitation by TRIFED.