The newly rebranded Radisson Hotel Group announced its expansion plans at Hotel Investment Conference South Asia (HICSA) 2018 has now put on an invitation for guests to experience extraordinary hospitality with ‘Family Moments’, an exclusive integrated marketing campaign curated for South Asia to celebrate family time and make summer vacations memorable. The campaign underscores the brand’s promise to make every moment matter with heartwarming touches and finest amenities at an enticing price.
“Summer vacations form a crucial part of family bonding time that grows into fond memories and are passed on from generation to generation. By targeting this special time of the year, we want to become a part of our guests’ life moments and deliver unmatched service and seamless experience. We have focused on driving this campaign through digital media in line with our company’s overarching marketing strategy,” said Raj Rana, Chief Executive Officer, South Asia, Radisson Hotel Group.
Family Moments focuses on family travel, encompassing a remarkable stay experience with attractive prices and offers. The campaign will see guests being rewarded with 15% off on best available rates with a minimum of two nights’ stay across participating hotels at Radisson Hotel Group. This is inclusive of daily breakfast, while children up to 8 years stay and eat free, a 20% discount on food and non-alcoholic drinks, a 25% discount on spa and salon treatments and free participation in recreational activities curated by participating hotels. Radisson Rewards members will also enjoy members only rate of an extra 5% off.
With 90 operating hotels across 60 Indian cities, guests can choose from the Group’s five diverse brands in India: Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson. The campaign is eligible for bookings made between 7 May 2018 to 10 June 2018 and for stays until 30 June 2018.