ixigo, India’s leading travel marketplace, has announced the launch of an all new hotel booking platform in a revamped avtaar. With its renewed interface, the platform makes hotel search and booking a seamless process and offers a more personalised experience for people across various travel genres. Launched in 2007, ixigo allows one to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs & destinations. ixigo’s vision is to empower every traveller with trustworthy & personalised travel recommendations. ixigo’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip & Micromax.
Now, ixigo has used artificial intelligence to device an algorithm that personalises hotel search on the basis of one’s travel style. Owing to this game-changing feature, people can now choose who they are travelling with: friends, family, couple or solo, for personalised recommendations. From scanning amenities and facilities to even going through thousands of photographs, ixigo will intelligently personalise one’s stay options. For instance, by scanning a photograph that indicates a hotel houses a children’s park, ixigo will tag the hotel child friendly for travellers. This one-of-its kind feature that works without any manual intervention, has taken the personalisation proposition to the next level.
ixigo users can also customise clients hotel search with ease as the booking platform has introduced many new filters. Select filters such as Wi-fi, gym, swimming pool, pay at the hotel and even free cancellation. The new feature also allows travellers to book hotels by presenting all essential information such as details of hotel amenities, location-based search, high-quality hotel pictures and hotel reviews, among others.
Commenting on the launch, ixigo CTO & Co-Founder, Rajnish Kumar said – “ixigo’s aim has always been to solve traveller pain points. We realised, that just providing travellers with the right amount of information isn’t enough. Personalisation and customization have become very essential, a thought that became the framework for our new and improved hotels product. We’ve made the process really easy, ensuring hotel booking becomes a seamless process, which is achievable with just a few clicks. We are certain, our users will really enjoy using the new product, which makes hotel booking absolutely hassle free.”
News Update | 24 May 2018| IRCTC Partners with ixigo for Hotel Bookings
Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.
Railway travellers can now go to IRCTC Hotels and compare budget and luxury hotels across prices, ratings, reviews and amenities through this new hotel search and booking platform. ixigo searches and compares over 40,000 hotels from all leading travel websites and allows travellers to filter by offerings such as ‘pay at hotel’ and ‘free cancellation’.
Commenting on the tie up, M. P. Mall, CMD, IRCTC said – “Our partnership with ixigo is a part of our efforts of enhancing service offerings to railway customers. The smart and personalised hotel booking options aggregated from multiple online travel sites will help IRCTC deliver affordable accommodation to users through ixigo’s simple and innovative hotel platform.”
Announcing the partnership, Aloke Bajpai, CEO & Co-Founder, ixigo said – “We are delighted to power hotels for IRCTC and extend our offerings for their large base of rail customers. As a company, we have a decade long commitment towards understanding the pain points of train travellers and solving them. Through this partnership with IRCTC, ixigo’s hotels meta-search technology will be made available to fulfil the government’s vision of providing more convenience and services to rail travellers.”
IRCTC’s website and app witnesses over 7 lakh train bookings a day and through this exclusive partnership with ixigo, it aims to fulfill the hotel booking requirement for thousands of travellers every day. Rail travellers will benefit from exclusive deals and discounts as ixigo will aggregate and compare prices across branded budget hotel aggregators and OTAs on IRCTC.