On his recent trip to Rajasthan- Prime Minister, Narendra Modi seen  launching the National Nutrition Mission, at a function, in Jhunjhunu, Rajasthan on March 08, 2018. (File Picture)
On his recent trip to Rajasthan- Prime Minister, Narendra Modi seen launching the National Nutrition Mission, at a function, in Jhunjhunu, Rajasthan on March 08, 2018. (File Picture)

Digital India plans to wage decisive battle on malnutrition with e-based Poshan Abhiyan

PM Narendra Modi’s call for waging a decisive battle to end evils of malnutrition in India- the POSHAN Abhiyaan- launched on 8th March 2018 by the Prime Minister in Jhunjhunu got a shot in the arm with the first National workshop on POSHAN ABHIYAAN on 20 March 2018. Poshan Abhiyaan targets to reduce stunting, under-nutrition, anemia (among young children, women and adolescent girls) and reduce low birth weight by 2%, 2%, 3% and 2% per annum respectively.The target of the mission is to bring down stunting among children in the age group 0-6 years from 38.4% to 25% by 2022.

The Ministry of Women and Child Development conducted first National workshop on POSHAN Abhiyaan involving all the States and Union Territories at Pravasi Bharatiya Kendra, New Delhi. The Ministry organised the day long workshop with participation from all the states/UTs to provide a complete orientation on the POSHAN Abhiyaan,to explain the key components of the Abhiyaan, to provide handholding in using the softwares involved, and to augment the convergence with the different Ministries involved in implementing the Abhiyaan for improved Nutritional outcomes.

Launching the five e-ILA (e-Incremental Learning Approach) courses and two ECCE (Early Childhood Care and Education) software modules, Rakesh Srivastava, Secretary, WCD has said that the Government has approved  a 3-year budget of ₹ 9046.15 cr, commencing from 2017-18, for POSHAN Abhiyaan. e-ILA is an online system where programme functionaries will become more effective by learning to plan and execute each task correctly and consistently through methodical and ongoing capacity building. The purpose of the ECCE module is to guide trainers to train Anganwadi Workers so that they are able to plan and conduct appropriate ECE activities.

By synergising frontline functionaries and volunteers like, DAY-NRLM Self help groups, ANMs,Co-operatives, Swasth Bharat Preraks etc., the Ministry is planning to reach 11 crore people and thereby convert the mission into Jan Andolan. Under the Abhiyaan, Swasth Bharat Preraks will be deployed one in each district for coordinating with district officials and enabling fast and efficient execution of the Abhiyaan across the country. Swasth Bharat Preraks would function as catalyst for fast tracking the implementation of the Abhiyaan. By June 2018, 315 Swasth Bharat Preraks are likely to be deployed in 315 districts of Phase I of the POSHAN Abhiyaan.

News Update| 17 April 2018

First Meeting of National Council under POSHAN Abhiyaan to held on 18 April 2018 @ Vigyan Bhawan
The First meeting of National Council on India’s Nutrition Challenges under POSHAN Abhiyaan to be held on April 18, 2018 at Vigyan Bhawan, Hall No. 3 in New Delhi. It will see the participation of Rajiv Kumar, Vice Chairman NITI Aayog, V K Paul, Member (Health & Nutrition) NITI Aayog, Amitabh Kant, CEO, NITI Aayog, apart from representatives of various ministries of the Central and State Governments.  The Council will submit its report to the Prime Minister every 6 months.

The mandate of the National Council on India’s Nutritional Challenges is as under: (a) Provide policy directions to address India’s nutritional challenges through coordinated inter-sectoral action, (b) Coordinate and review convergence between Ministries and (c) Review programmes for nutrition on a quarterly basis.

News Update | 26 June 2018| POSHAN Abhiyaan gets specially designed software to help in strengthening service delivery and improving nutrition outcomes; Seminar on Technology Partnership for POSHAN Abhiyaan on 28th June 2018

ICDS-CAS (Common Application Software) has been specially designed to strengthen the Service Delivery System as well as the mechanism for Real Time Monitoring (RTM) for nutritional outcomes. Briefing the media on the upcoming POSHAN Abhiyaan TECH-THON, WCD Secretary- Rakesh Srivastava on 25 June 2018 said that it looks at improving the nutrition outcomes through effective monitoring, timely intervention and also act as a fact-based decision-making tool.

Ministry of Women and Child Development, Government of India will organise a day-long Seminar on Technology Partnerships for Steering POSHAN Abhiyaan called ‘TECH-THON’ for POSHAN Abhiyaan – PM’s Overarching Scheme for Holistic Nourishment on 28th June, 2018 at Pravasi Bharatiya Kendra in New Delhi.

WCD Secretary said that the Seminar is being organised to showcase and orient the environment towards the initiative, exchange ideas and to explore avenues of cooperation and partnerships for technology support, as well as, reaching-out to the beneficiaries for effective behavioural change to initiate a ‘Peoples Movement’ or Jan Andolan towards Nutrition. He said that Convergence and use of Technology are the two hallmarks of POSHAN Abhiyaan. The Abhiyaan lays-down specific targets to be achieved across different monitoring parameters over the next few years. Never before has nutrition been given such prominence at the highest level in the country.

WCD Secretary said that currently 550 districts have been covered under the Abhiyaan. To ensure a holistic approach, all 36 States/UTs and 718 districts will be covered in a phased manner by the year 2020.

WCD Joint Secretary and Mission Director for POSHAN Abhiyaan, Dr. Rajesh Kumar shared details about the working of ICDS-CAS through a presentation. By the year 2020, the application will be rolled out across 14 lakh Anganwadis and impact 10 Crore beneficiaries. It is currently the largest e-Nutrition & Health programme in the World having 1.1 lakh data entry devices with frontline functionaries across 7 States (Madhya Pradesh, Andhra Pradesh, Chhattisgarh, Bihar, Jharkhand, Rajasthan and Uttar Pradesh) enabling a footprint of 95 lakh plus beneficiaries.

The POSHAN Abhiyaan empowers the frontline functionaries i.e. Anganwadi Workers and Lady Supervisors by providing them with Smartphones. The Common Application Software (ICDS-CAS) especially developed for this purpose enables data capture, ensures assigned service delivery and prompts for interventions wherever required. This data is then available in near real time to the supervisory staff from Sector, Block, District, State to National level through a Dashboard, for monitoring.

POSHAN Abhiyaan (National Nutrition Mission) was launched by the Hon’ble Prime Minister on 8thMarch, 2018 in Jhunjhunu, Rajasthan. The programme through use of technology,  targeted approach and convergence strives to reduce the level of Stunting, Under-nutrition, Anemia and Low Birth Weight in Children, as also, focus on Adolescent Girls, Pregnant Women & Lactating Mothers, thus holistically addressing malnutrition.

By synergising frontline functionaries and volunteers like, DAY-NRLM Self help groups,ANMs,Co-operatives, Swasth Bharat Preraks etc., the Ministry is planning to reach 11 crore people and thereby convert the mission into Jan Andolan

The Seminar will witness the presence of Ministers, top policy makers of Government of India and States/UTs, participants from multilateral partner institutions like UNICEF, World Bank, WHO, WFP etc, the partners of MWCD – Tata Trust, Bill and Melinda Gates Foundation (BMGF) etc, Philanthropic Private Sectors (viz CSR) and Civil Society Organisations. Moreover, leading experts from a range of fields will be present to lead panel discussions and share insights on addressing avenues of cooperation and partnerships for technology support.

The WCD Minister Maneka Sanjay Gandhi and Minister of State for WCD, Virendra Kumar will be present in the Seminar. Vice Chairman, NITI Aayog will inaugurate the Seminar and launch the Jan Andolan Guidelines of POSHAN Abhiyaan. Secretaries of convergent Central Ministries will also be present during the course of the day-long seminar to discuss technology and also share an overview about POSHAN Abhiyaan. Seminar will also be attended by the Secretaries of State WCD/Social Justice Department, Director in-charge of ICDS/POSHAN Abhiyaan and nodal officer of the States/UTs.

An exhibition will also be organised showcasing the technology and other materials of POSHAN Abhiyaan in the gallery of Pravasi Bharatiya Kendra. Approximately 300 participants are expected to grace the Seminar.

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