The recent 17th Annual Public Meeting of Destination Canada rendered a glimpse into major successes in 2017, which seems will be the best ever Tourism Year 2017 in recent times for Destination Canada as President and CEO David F Goldstein shared updates on performance in Destination Canada’s key international markets. “The numbers are great: as of September 2017, Canada is seeing a 7% increase in arrivals, year-over-year, with arrivals from China growing by 11% and those from Mexico growing by 52%. Considering these trends, we expect to see the best ever year for the Canadian tourism industry when our year end numbers are available in February,” Goldstein said.
David also highlighted two key opportunities. The Connecting America program, aims to bring an additional 1.035M travellers to Canada, spending $629M, and is already seeing incredible results. The Canada-China Year of Tourism 2018 also presents a great opportunity, as our second largest overseas market, more than 10 million Chinese long-haul pleasure travellers intend on visiting Canada in the next two years. “Though we have seen significant success across the industry, we’re continuing to deepen our collaborative partnerships as we strive for long term success of the tourism industry,” he added.
On India front, Destination Canada will certainly want to see India among its top five source markets, which currently is at about the sixth position in its 12 key business markets.
Also, 2016 marked a significant year for travel by Indians to Canada, with over 215,000 travellers choosing to explore Canada, up 13% over 2015. Arrivals growth was underpinned by solid underlying economic growth, rapidly growing expenditure on goods and services, and considerable expansion of direct air access from India.
According to Destination Canada’s research, a sizeable 42% of potential travellers from India expect to spend more on long haul travel in the next 12 months, marking considerable opportunity for Canada. In 2015, visiting friends and family was a major motivation for coming to Canada (52% of travellers), with Indian tourists travelling predominantly as a family. The largest proportion of recreational and VFR travellers were aged 55+ (45%), followed by those aged 35-54 years (29%).
Its here that the grapevine among senior editors and industry insider’s has the murmurs of a potential change in Destination Canada’s rep that might witness its base and partner shifting from the political capital of India- Delhi to its financial capital- Mumbai.
A look at the Destination Canada website shows the same partner as was appointed in 2009, when it had returned to India for promotion of tourism. “A RFP was recently floated by Destination Canada. The results are now out and probably see a new rep partner,” said a senior industry insider. Towards the start of the year 2018, grapevine is supposed to be active, while one shall wait for more tangible information or an official communique. After all, the most important thing is to witness tourism flourish all over the world.