Dal Lake in winters
Dal Lake- Interiors of Dal lake! Winter as you’ve never seen before! Come visit! #JKTourism Photo/Umi Mohammad

Cox & King launches promotional packages to lure travellers and boost tourism in J&K

With winter snow led revival in tourism, state of Jammu and Kashmir, got another shot in the arm in form of promotional alliance with Cox & Kings, the oldest and leading tour operator with operations in 22 countries across continents. The joint initiative named ‘Free Fly to Kashmir‘ packages in its bid to promote Tourism under its domestic brand ‘Bharat Deko‘. The unique initiative offers free airfare ex New Delhi, thus making the package attractive.

J&K Tourism Minister leading the charge along with other officials, travel trade and other dignitaries.

J&K Tourism Minister leading the charge along with other officials, travel trade and other dignitaries.

Glorious Kashmir‘ and ‘Kashmir Delight‘ are the two packages announced for both who wish to opt for Group Tours and those who want to independently plan their holiday. The special packages were formally launched by Mahmood Ahmad Shah, Director Tourism Kashmir along with Yusuf Poonawala, Senior Vice President, Cox & Kings at the Nigeen Club, Srinagar.

The packages that span for a week have been specially crafted to offer a holistic J&K’s experience with price starting from only Rs 22,099. The Free Fly tours will allow the tourists explore J&K’s pristine nature, the local culture and history. Sonamarg, also called The Meadow of Gold, Thajwas Glacier, Pahalgam, the valley of Shepherds, the 9th-century temple complex of Awantisvamin and Betaab Valley that is named after Bollywood movie Betaab are a few of the many sites that have been included in the tour.

According to Mahmood Ahmad Shah, Director Tourism Kashmir the Cox & Kings’ efforts will help in promoting the state. The ‘Free Fly to Kashmir’ packages were launched after much deliberation and visit of the special marketing team of Cox & Kings from all states of the country to significant tourist destinations. While addressing the audience,  Yusuf Poonawala, Senior VP, Cox & Kings said,” J&K’s is on the priority list of the travellers. This offer will further boost tourist influx into J&K’s

Bharat Deko has also created theme-based videos besides other marketing materials to promote the snow-state of India.


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