Incredible India 2.0 being planned for long is likely to get genuine thrust from Prime Minister Narendra Modi’s appeal to the countrymen through his popular monthly ‘Mann Ki Baat’. “The element of Unity in diversity being India’s speciality comes naturally to us. We feel proud of diversity but have you ever tried to feel this diversity? I would like to re-iterate to my countrymen, and specially to my young friends that we are alive & aware beings. We should feel India’s diversity, touch it, feel its fragrance. You may see for yourself, that for your inner development also, these diversities of our country work as a big teaching tool,” said Modi.
“There are vacations, Diwali is drawing near, all around in our country, there is an inclination to travel to some place or the other; people go as tourists and it is very natural. But, it is a matter of concern when we do not see our own country, we do not know about its diversities nor do we understand them. Impressed by mere superficial glitter we have started enjoying touring foreign countries only. You travel around the world, I have no issues but have a look at your own country too. People of North India may not be knowing what all is there in the South! People of West India may not be knowing what all is there in the East! Our country is full of such myriad diversities,” he added.
Travel in India is inspirational and life changer: Ek Bharat, Shreshtha Bharat
“If you refer to Mahatma Gandhi, Lokmanya Tilak, Swami Vivekanand, our former President Abdul Kalam then you will notice that when they toured around India, they got to see and understand India and they got inspired to do and die for the country. All these great men travelled widely in India. At the beginning of their endeavour, they tried to know and understand India; tried to live India within themselves,” involved Modi.
“Can we make an effort as a student to learn, understand and try to live as per the traditions, culture, attire, eating habits and beliefs of different states, different societies, different groups of our country? There will be a value addition in tourism only when we travel not only as a visitor but also like a student and make efforts to assimilate, understand & adapt. This is my personal experience, I had a chance of visiting more than five hundred districts of India. In more than four hundred & fifty districts, I had a night stay too. And now, when I am shouldering this responsibility in India, that travel is coming in very handy and proving to be very useful. That helps me a lot in understanding things. I request you too, to feel the Unity in Diversity which is not a mere slogan but is a storehouse of enormous energy. The dream of Ek Bharat, Shreshtha Bharat is inherent in this,” he added.
One of the best ways to internalise the diversity of India is through its food. “How many varieties of cuisines there are! If we eat a new dish every day, we won’t have to repeat any variety throughout our life. This is the power of our tourism,” elaborates Modi. “I would request that during these vacations do not go out just for a change but leave with the intention to know, understand & gain something. Internalise India within yourselves. Internalise the diversities of millions of denizens of India within you. These experiences will enrich your lives. Your vision will expand. And, who can be a better teacher than experience,” Modi added.
Act as catalyst to tourism; help showcase seven best destination in each state
Generally, October to March is the suitable time for tourism. People travel! “I am sure that even this time if you go, you will lend further fillip to my campaign. Wherever you go, share your experiences, share photographs. You must send photographs on #incredibleindia. If you happen to meet people there, send their photos too. Write not only about architecture or natural beauty but write something about their daily life too. Write good travelogues. Send on Mygov. And on NarendraModiApp,” said Modi.
“A thought comes to my mind, that in order to promote tourism in India what could be the seven best tourist destinations in your state that every Indian must know about these seven tourist spots of his state. If possible, one must visit these seven places,” urged Modi to countrymen.
The Modi mantra is to find innovative ways and the benefit of countrymen sharing their diversified travel experience can surely help create Incredible India 2.0 in combative format that helps foster India on the global tourism map.
Hence Modi asks, the countrymen “Can you provide some information about that? Can you post on NarendraModiApp? Can you post on #incredibleindia? You see, if all the people of one state will do this, then I will ask the government to do a scrutiny of it and prepare publicity material based on seven common things received from each state. In other words, how can tourist destination be developed keeping public aspirations in mind?”
“Similarly, whatever you have seen throughout India and whichever seven out of these you liked the best and you wish that someone should see these things, or should go there, should get information about them, then you must send photos and information of seven such tourist spots on Mygov. Or on NarendraModiApp. The Government of India will work on that. The government will accept suggestions about making films, videos or preparing publicity material and about promoting that destination. Come, get connected with me. You can also act as a major catalyst in promoting the tourism of our country by utilising the time from this October to March. I invite you,” said Modi.