The President of India Ram Nath Kovind administering the pledge at the launch of a nationwide sanitation campaign, ‘Swachhta hi Sewa’, at Ishwariganj village in Kanpur, Uttar Pradesh on September 15, 2017. In presence of the Governor of Uttar Pradesh, Ram Naik, the Union Minister for Drinking Water & Sanitation, Uma Bharti, the Chief Minister, Uttar Pradesh, Yogi Adityanath and several other other dignitaries.
The President of India Ram Nath Kovind administering the pledge at the launch of a nationwide sanitation campaign, ‘Swachhta hi Sewa’, at Ishwariganj village in Kanpur, Uttar Pradesh on September 15, 2017. In presence of the Governor of Uttar Pradesh, Ram Naik, the Union Minister for Drinking Water & Sanitation, Uma Bharti, the Chief Minister, Uttar Pradesh, Yogi Adityanath and several other other dignitaries.

Swachhta Hi Seva Campaign to create a clean, healthy and New India

Mahatma Gandhi had once famously said “sanitation is more important than political freedom.” This statement underscored the criticality of sanitation in society. Inspired by these words, on August 15, 2014, the Prime Minister gave a clarion call to the Nation from the ramparts of Red Fort to fight filth and open defacation, change old habits and achieve a Swachh Bharat by 2019, to mark the 150th birth anniversary of Mahatma Gandhi. He further said that “women’s pride is an important issue in our villages today. The practice of open defacation must be stopped. Toilets must be built and used.”

The Union Home Minister Rajnath Singh participating in the cleanliness drive at the launch of ‘Swachhta Hi Sewa’ campaign, organised by the Ministry of Home Affairs (MHA) at ITBP Tigri Camp, in New Delhi on September 15, 2017.

The Union Home Minister Rajnath Singh participating in the cleanliness drive at the launch of ‘Swachhta Hi Sewa’ campaign.

Lately, on September 15, 2017, the President of India launched a nationwide sanitation campaignSwachhta Hi Seva” at Iswarganj village in Kanpur. The President administered the Swachhta Hi Seva Pledge whereby the Nation resolved to create a clean healthy and new India. Addressing the gathering the President said “India is fighting a decisive battle for cleanliness and hygiene. Cleanliness is not the responsibility of only sanitation personnel and government departments; it is a multi-stakeholder national movement.”

The aim of the Swachh Bharat Mission is to achieve a clean and open defacation free India by October 2, 2019. The objectives are generating demand for toilets leading to their construction and sustained use by all household members, promoting better hygiene behavior amongst the population and improving cleanliness by initiating solid and liquid waste management projects. The financial allocations under the Swachh Bharat Mission increased from Rs.2850 crores in 2014-15 to Rs.6525 crores in 2015-16, to Rs.10,500 crores in 2016-17, to Rs. 14000 crores in 2017-18. In the last 3 years, under the Swachh Bharat Mission, 48,264,304 toilets were constructed. Open Defacation Free Villages reached 2,38,966. Individual toilet coverage increased from 42 percent in 2014 to 64 percent in 2017. 5 States have declared themselves open defacation free. The Ministry of Drinking Water and Sanitation has said that the progress achieved is encouraging to reach the goal of an Open Defacation Free India by October 2, 2019.

Lt. Governor of Delhi, Shri Anil Baijal, the NDMC Chairman, Naresh Kumar, the NDMC Brand Ambassador and Paralympics athlete, Deepa Malik and other dignitaries during the launch of ‘Swachhta Hi Sewa’ cleanliness campaign

Lt. Governor of Delhi, Shri Anil Baijal, the NDMC Chairman, Naresh Kumar, the NDMC Brand Ambassador and Paralympics athlete, Deepa Malik and other dignitaries during the launch of ‘Swachhta Hi Sewa’ cleanliness campaign

The Swachh Bharat Mission sought to reform the sanitation sector with the primary focus being on behavioural changes as the fundamental tool for achievement of Open Defacation Free outcomes. Inclusiveness under the Swachh Bharat Mission was achieved by designing public and community toilets keeping in mind the special needs of menstruating women, the elderly, the specially abled and small children. Further the Mission sought to promote gender sensitive information, education and communication/ behavioral changes. The Mission issued Gender guidelines in 2017 and Menstrual management guidelines in 2015.

An innovative monitoring and evaluation system was put in place. The Swachh Sarvekshan was conducted for rural India and revealed that Mandi (Himachal Pradesh) and Sidhudurg (Maharashtra) were the cleanest districts in India. The Swachh Sarvekshan assessed 22 Hill districts and 53 Plain areas. National level monitors were hired to carry out sample-based checks of sanitation coverage and open defacation free status across the country.

The Union Minister for Defence, Nirmala Sitharaman on the occasion of the launching ‘Swachhata Hi Sewa’ campaign, at Delhi Cantonment.

The Union Minister for Defence, Nirmala Sitharaman on the occasion of the launching ‘Swachhata Hi Sewa’ campaign, at Delhi Cantonment.

A massive survey covering 92000 households in 4626 villages across the country is being conducted. An additional 200 villages located on the banks of Ganga are being surveyed. Eminent personalities like Amitabh Bacchan was nominated as the Brand Ambassador for Swachh Bharat Mission and celebrities like Sachin Tendulkar and Akshay Kumar attended champion collector conclaves for motivational purposes. The Swachh Bharat Mission maintained a significant social media engagement for enhancing awareness levels and a newsletter Swachhta Samachar Patrika was published on a regular basis. A recent Bollywood film titled “Toilet – Ek Prem Katha” based on the Swachh Bharat Mission witnessed considerable box office success.

HRD Minister, Prakash Javadekar at the award ceremony of the ‘SWACHHTA’ Ranking 2017 of Higher Education Institutions, in New Delhi.

HRD Minister, Prakash Javadekar at the award ceremony of the ‘SWACHHTA’ Ranking 2017 of Higher Education Institutions, in New Delhi.

The Swachh Bharat Mission represents a national movement with diverse stakeholders comprising of Central Ministries, State Governments, local institutions, non-government and semi-government agencies, corporates, NGO’s, faith organisations and media. This approach is based on the Prime Minister’s call that Swachhta has to be everyone’s business and not only that of the sanitation departments.

A host of special initiatives and projects have come out in quick time. The Inter-Ministerial Projects included Swachhta Pakhwadas, Namami Gange, Swachhta Action Plan, Swachh Swasth Sarvatra campaign, School Sanitation drives, Anganwadi Sanitation drives, Railway Sanitation etc. The inter-sectoral collaborations included Swachh Iconic Places, Corporate Partnership, Inter Faith Cooperation, Media engagement and Parliament engagement. Swachhta Action Plans were developed by 76 union ministries and departments and web based portal was developed to monitor progress and highlight implementation status. Women Swachhagrahis were appointed and Swachh

The Union Minister for Consumer Affairs, Food and Public Distribution, Ram Vilas Paswan participating in the cleanliness drive at the ‘Swachhta Hi Sewa’ campaign, in Patna.

The Union Minister for Consumer Affairs, Food and Public Distribution, Ram Vilas Paswan participating in the cleanliness drive at the ‘Swachhta Hi Sewa’ campaign, in Patna.

Shakti Awards were instituted to further enhance women involvement with the program. The Swachh Bharat success stories said that accessible and secure toilets had made a big difference to the lives of village communities, as they did not have to travel distances in the dark to relieve themselves. Further the health risks of open defacation were greatly reduced by having a toilet in the house.

The Vice President of India said that Swachh Bharat Mission is at a tipping point from where a major is expected to spiral it into a massive Jan Andolan – a people’s movement. The Sawchhta Hi Seva Campaign seeks to mobilize people to come out and get directly involved with the Swachh Bharat Mission by offering shramdaan for swachhta in the fortnight leading upto Gandhi Jayanti.

Come join the Swachhta Hi Seva Campaign!

About the author

V.Srinivas

V.Srinivas is an IAS officer of 1989 batch and is currently posted as Chairman of the Rajasthan Tax Board with additional charge of Chairman Board of Revenue for Rajasthan.

(Views expressed in the article are author’s personal.)

News Update| 21 September 2017| Andhra Pradesh to be declared ODF by March 2018; Madhya Pradesh to construct 1 lakh toilets by October 2nd 2017

Tamil Film Actor Sarath Kumar Participates in Cleanliness Drive of M/O Tourism In Chennai

Tamil Film Actor Sarath Kumar Participates in Cleanliness Drive of M/O Tourism In Chennai

Chief Minister of Andhra Pradesh, N Chandrababu Naidu, announced that Andhra Pradesh will be declared ODF by March 2018. This was announced during a Collectors’ Conference in Vijaywada, as a part of the Swachhata Hi Seva Campaign.  Adding momentum to this drive more than 2 lakhs toilet pits were dug on 17th September in Madhya Pradesh. These are targeted to be converted into one lakh toilets by 2nd October.

In Maharasthra, the focus has been on Shramdaan and IPC, during the week. In J&K, the administration and masses came together to make their areas clean. Cleanliness Drive was carried out in important and iconic places and Solid and Liquid Resource Management activities were undertaken in in Mizoram. Solid and Liquid Resource Management was also the key focus in Chhattisgarh.

To aid with generating awareness about Swachhata Rajasthan undertook SwachhtaChitran – a campaign where Block level officers, motivators and masons, took to the streets to paint on public walls, water tanks and other such public spaces.

To create awareness amongst community members, SwachhtaRaths along with nukkadnataks were launched in Uttarakhand.

In Punjab, the cleanliness drives gained momentum wherein the major activities undertaken were cleaning of drains, cremation places, ponds, roads.

IHHL pit digging, cleanliness drive at school, village, street, community place, religious place, jail and Anganwadi centres, sanitation pledge at block level and village level were the focus in Jharkhand. In Telangana mass construction of toilets has been initiated.

Swachhata Hi Seva is a pan India campaign launched on 15th September till October 2nd. It calls all citizens across the country to participate actively through shramdaan to the cause of swachhata.

 

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