India is a big market, where most of the global brands today are competing to win a sizeable market share and grow. But, then the dynamics of the Indian marketplace are changing so very fast. Here is a happy story by Gour Kanjilal, executive director, Indian Association of Tour Operators (IATO), who formerly retired from Ministry of Tourism and had represented the country on overseas posting and in many parts of India as well.
These days we seldom get to hear happy consumer experiences and hence its a pleasant break from the mundane and stress full daily chores penned downed by the lively, energetic and meticulous Gour Kanjilal, who has great eye for detail. It’s an eye opener in many ways, as a 71 year old narrate his experience of making an on-spot purchase of a luxury hatch back and had gone to showroom armed with all the specification that he desired from a world class automobile that suited the Indian conditions.
The article start from here:
MY NEW CAR – MY PROUD POSSESSION – AFTER HARD LABOUR – GRATEFUL TO GOD
Gour Kanjilal taking over keys of his new luxury hatchback
On auspicious day of Sravana Month (July) when we celebrate Shiva Puja, I decided to change my old car (over 5 ½ years in use I-20 Hyundai) for a new car. I am a great fan of Hyundai Car and had been using Hyundai cars for last one and half decade – Getz, I-20 etc. This time I decided to visit EL Roy Showroom of Hyundai at Defence Colony and looked for the options: Color, Milage, look, efficiency, value additions, Exchange offer, New Technology, Space inside, Fittings car seats, Side lights, Roadside, Assistance, Insurance, ABS, Stability control, Headlights, Day running lights, Fog lamps, Automatic rain sensing wipers, Grip on road of tyres, Alloy wheels, Rear parking, Camera, Audio fittings, inside lights, Side guard, storage, Immediate availability, Choice color availability, horn power, steering efficiency, leg space, fog lights, Automatic lock, Pick up, sturdiness, Remote keys (Two), Side mirrors, inside viewing mirror with light protection at night etc. Price Sensitiveness after GST was also a big consideration and such other comfort areas.
Once Javed Akhtar the sales Executive at EL Rox updated me on all the above queries and many other new features of new I-20 Car, it made easy for me to take a decision on the spot. I had preference for a while but at a later thought went for Cherry Red. In Delhi’s dust and water logging round the year, it is difficult to maintain white color. Whole paper work was done in one hour. Best Sales person Mr. Javed Akhtar with great respect and courtesy as I am a loyal Hyundai customer, he came to my house and did all paper work and told me that on 14th July at 5 PM, my car will be delivered after the ceremony with flowers, chocolates, photography and gift. He kept his word. I wanted the car on Friday as I am born on Friday, July 7th month ie number 7 has numerical strength for me and 14th date 4+1=5 Number has magical links in my life. Five is very auspicious on heavy purchases. Having made all conclusions, I purchased and brought the car home with ceremonies followed. You see the car (photo – I-20 Active)
My Driver Rajesh was all through with me in the inspection drive on way, I went to Kali Mandir at C.R. Park and did the Puja for my car (Vishwakarma Puja – Master of Machines) Priest blessed the car and did Puja (Holy Ceremony) for us with distribution of sweets to poor around. Thereafter did Devi Darshan and drove home happily. I can afford this much – may be one day look for Audi but my days are also limited. I am above 71 now. Seek good wishes from you all.
Good job done Hyundai Team – Continue to Give Good Service – My people will be Happy to take your service – Rest when I Come Back to you for more favors.
Feel Honoured to have received VIP Treatment at EL Roy – Thanks to Mr. Rohit and Mr. Javed Akhtar – Keep in touch. This purchase was very timely my daughter, son-in-law and grandsons are coming from USA on 31st July, 2017. They must get special ride from airport my new car and continue to take happy ride till they are here in Delhi.
MANGLAM BHAVATU———-SRI SRI LOKENATH DEVAYONAMOH
By- Gour Kanjilal