Andhra Pradesh under the leadership of Chief Minister N Chandra Babu Naidu post its bifurcation is determined to retain its leadership position as the most preferred tourist destination. The tourism department of Andhra Pradesh as part of its vision document is keen to promote steady and sustained growth phase of the travel and tourism sector and making the destinations more accessible, more attractive with many facilities and amenities for the tourists worldwide.
Andhra Pradesh is well aware of the fact that tourism is a major phenomenon in the modern society that has emerged as a successful economic activity carrying immense global importance. There is hardly any other field of activity, which has so many people involved directly or indirectly. Tourism is undoubtedly an effective instrument in terms of generating employment, earning revenue and foreign exchange, enhance environment, preserving culture and tradition thereby resulting in overall development. Tourism is regarded as one of the world’s largest and fastest growing industries and Andhra Pradesh Tourism has grown by leaps and bounds over last few years and is also gearing up to achieve significant progress in the field due to a many encouraging factors.
Andhra Pradesh has vast geographical area combined with great historical and cultural heritage, which are excellent conditions for more growth in this sector. The vision of Andhra Pradesh tourism is to serve as a guiding force that offers a clear vision and direction for optimising the tourism potential of this state in a sustainable manner. One of the best kept secret of Andhra Pradesh tourism is Vizag, which has potential to rise as India’s finest beach destination on lines of Goa.
Visakhapatnam, which is popularly referred to as Vizag, is a port city, located along the shores of Bay of Bengal and is headquarters to the Eastern Naval Command of the Indian Navy. Its renowned as an industrial city, although Vizag has a rich and vibrant culture and heritage. The city was part of the ancient Kalinga Empire and was ruled by renowned kings, such as Ashoka and Krishnadeva Raya. During the 18th century, the city was a Dutch colony. Today, Vizag embraces its past and present seamlessly, making it an interesting and attractive city to spend holidays.
Vizag is blessed with natural beauty, with hill ranges, pristine beaches along its coastline and lush, natural valleys. Araku Valley at a height of 3,200 feet in the midst of the hills of Anantagiri. Araku Valley is a beautiful and enchanting hill station. The city also has a submarine museum, RamaKrishna Beach, Dolphin’s Nose & the Port, Kailasagiri Hill, and home to world famous Borra Caves.
Its a well know fact that however magnificent a destination, its success depends on to a great extent on the distribution network to promote the destination and in India travel trade holds key to a great extent. Here, living upto its commitment to promote newer destination to its members the Association of Domestic Tour Operators (ADTOI) has committed its 2017 annual convention to Vizag. Rajat Sawhney, VP, ADTOI and Chetan Gupta, Hony General Secretary had visited Vizag on 5 June and got mesmerised with the destination and on top if it all with the support the state and hospitality partners like Accor Hotels Group and others have had assured to bring in the said convention to the state.
At the recent ADTOI interactive session members had asked the rationale of Vizag vis-a-vis conventional destinations. The best explanation in this regard came from Ajay Wadhawan, Associate, Vice President, Trade Sales, India. “At one point in time, airlines were wary of flying to Goa, which today is a round the year destination. Likewise, with due support Visag can go on to become a round the year tourist destination,” he said.
“Earlier, in India tourist destination were thought to be the ones where the foreigners use to visit. But, over the past, values chains across tourism and hospitality have realised that Indians are among the best spenders and most discerning travellers in the world. Any destination, or tourist attraction can’t be round the year attraction without them,” he added.
According to present details on the 8th ADTOI convention, 300 members are expected to participate at the said convention for which State Tourism Department, Indigo and Accor Group of Hotels among others had touch based to organise the much needed support, logistics, accommodation, pre and post tours and other arrangement. The final details will be made available once a formal confirmation comes from the principal partners- said Sawhney.
News Update| July 19 2017 | Development of Vizag-Chennai Industrial Corridor
Vice-President M. Venkaiah Naidu inaugurated /laid the foundation stones for several National Highways projects and a project for development of Muktyala to Vijayawada stretch of Krishna River (National Waterways – 4), along with Nitin Gadkari, the Union Minister for Shipping, Road Transport & Highways and Water Resources, River Development & Ganga Rejuvenation at a function in Vijaywada on 03 October 2017. Andhra Pradesh Chief Minister N. Chandrababu Naidu was also present on the occasion.
Seven NH projects were dedicated to the nation and foundation stones were laid for six NH projects in Andhra Pradesh, the total cost of all the projects being Rs. 4,193 crore. Foundation stone for the Phase-I for development of Krishna River (National Waterway -4) was also laid. In the first phase of the project, the stretch between Muktayala to Vijayawada will be developed for transportation. The total project cost is Rs. 7,015 crore and the length of the waterway 315 km.
Speaking on the occasion Gadkari said that the Union Government would spend more than Rs. 1 lakh crore on improving National Highways in Andhra Pradesh and it would give a tremendous boost to the development of the state.. He said a six lane access controlled greenfield Amaravathi Expressway will be built to connect the new capital city Amaravathi with Anantapur and also provide connectivity to Kurnool and Kadapa. The project has been approved with a total length of 557 km and cost of about Rs. 25,000 crore. He added that the Andhra Pradesh Government is preparing the DPR and it is in the process of acquiring land.
Gadkari also said that the project for development of Muktayala to Vijayawada section of NW-4 will provide an efficient logistics solution to boost the economic growth of the region and facilitate the development of the capital city Amravati during its early development stage as substantial construction material is expected to be transported on this stretch. The Minister also said that under Sagaramala programme, several port-related projects would be taken up in the state. The capacity of the Visakhapatnam port would be expanded. Visakhapatnam-Chennai industrial corridor was another major project which would benefit the state enormously and it would be taken up expeditiously, he added.