Andhra Pradesh 2017 Madrid Roadshow for high end tourists and investors
Andhra Pradesh 2017 Madrid Roadshow for high end tourists and investors

Andhra Pradesh hunts for world travel market at Madrid roadshow

Eyeing a jackpot in terms of attracting high end foreign tourists, the Indian state of Andhra Pradesh organised a roadshow one the sidelines of the FITUR 2017 travel mart in Madrid, Spain. The Sunrise state of Andhra Pradesh is blessed with some of the finest tourist destinations in India, and is also known as the land IT and technology under the leadership of its Chief Minister N. Chandrababu Naidu, has its tourism promotion strategy loaded with twin objectives. The first chief objective is to develop the state as the most preferred destination globally and second objective is to attract global stakeholders in the tourism sector to investment in tourism projects and be a part of a wonderful growth story.

Andhra Pradesh is blessed with some of the finest tourist destinations in India

Dynamic N Chandrababu Naidu with colleagues from Union Government at Incredible India-Tourism Investors’ Summit 2016

Dynamic N Chandrababu Naidu with colleagues from Union Government at Incredible India-Tourism Investors’ Summit 2016

Starting from the pristine beaches of Visakhapatnam, the backwaters of Dindi, the holy Lord Balaji temple of Tirupati to the beautiful Araku Valley; the state of Andhra Pradesh has all the elements that goes in making of a world class tourist destination in addition to other equally enticing hill stations, divine temples, and state of the art affordable modern health care facilities.

Andhra Pradesh is a vibrant conglomeration of People, culture and Festivals. Also, the rich and varied culture of Andhra Pradesh can be experienced from its melodious music, scintillating dances, delectable cuisine, ingenious arts & crafts and wonderful people.

State presentation attracts global travellers with glimpses of policy, festivals, incentives and FAM opportunities

State Presentation underway at the road show

State Presentation underway at the road show

Leading from the front, Srikant Nagulapalli, IAS, Secretary, Culture & Tourism, Government of Andhra Pradesh led the team and made an exalting pitch to the international audience at the roadshow. He also stressed upon the point that with a favorable tourism policy in practice and a business friendly approach, Andhra Pradesh is keen to attract investment in the tourism infrastructure projects. He listed a spate of opportunities that the government is keen to offer potential investors. Apart from various fiscal and non-fiscal incentives, he emphasised that the state assures investors of full-fledged support and co-operation.

“Our endeavor is to develop Andhra Pradesh as the most preferred destination and under the dynamic leadership of Hon’ble Chief Minister of Andhra Pradesh, Shri N. Chandrababu Naidu we are taking progressive steps in that direction. Our vision is to create an all-round tourist friendly environment in the state which ensures a memorable experience for each and every guest every time they visit Andhra Pradesh,” he said.

Indian Ambassador to Spain invites travel fraternity to take advantage of AP’s outreach program

The event was also graced by the newly appointed Indian Ambassador to Spain, D B Venkatesh Varma. Giving his wholehearted support to Srikant´s outreach program, the Ambassador invited the audience to take full benefit of the business-friendly and development oriented initiatives being spearheaded by the Government in Andhra Pradesh.

The Secretary´s presentation covered details on key tourism circuits that international travelers can experience. An audio-visual on Andhra tourism was also played. He informed that with the aim to attract tourists from far and wide, the state is organising multiple mega festivals such as Visakha Utsav, Lepakshi festival, Araku festival and Flamingo festival in the upcoming months. These programs are in line with the State government´s missionary approach to promote the state as India’s most preferred tourist destination and position as a global tourism brand by providing world class tourism products and services, while preserving the culture, heritage, environmental balance and natural beauty of the state.

Rich culture is always prevalent in the state of Andhra Pradesh. A huge collection of performing arts emerged from this state including music, drama and dance to our world. The most popular form of classical dance, Kuchipudi originated from Andhra Pradesh. The audience at the roadshow was enthralled by a captivating Kuchipudi performance by Korneliya, a Polish national and student of Arunima (of Arunima Kumar Dance Company, London).

Extending a glimpse of culinary delights, the networking dinner spread that followed included Andhra dishes to introduce guests to Andhra cuisine.

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