Turkey with its many historical architectural sites, tourism attractions and thriving businesses needs to focus more at its tourism vision 2023 and not to be bogged down by unfortunate downside imposed on it. Turkey has earned a favourite spot among travellers from every corner of the globe. Prior to the instability it faced due to internal and external disturbances- Turkey welcomed more than 30 million visitors between January and September, with a rise of 6.1 percent over the same period of 2013. As per the the United Nations World Tourism Organisation (UNWTO), Turkey was among top ten most popular holiday destination in the world with more than 35 million foreign visitors, according to 2013 data.
The wheels of Turkey’s chimneyless industry kept turning ever faster as data released by the Turkish Statistical Institute (TurkStat) showed that the country’s tourism revenue in the first 9 months of 2014 has reached USD 26.6 billion, marking an all-time record for the period. Likewise, boasting world-class hospitals and experts in every area of medicine, healthcare tourism in Turkey had registered solid growth in 2014. According to data of the Turkish Statistical Institute (TurkStat), the number of visitors that came to the country for medical reasons has reached an all-time high of 414,600, up 55 percent over the preceding year.
Shadowing the qualitative and quantitative improvements in the country’s healthcare system during the last decade, the number of medical tourists visiting Turkey had gradually risen from 140,000 in 2003 to a nearly threefold increase last year. Medical tourists left USD 837 million in treatment expenses in the country. Just recently, the Eurasia Tunnel, a mega project linking Istanbul’s Anatolian side to the heart of its historical district on the European side, was officially opened on December 20, 2016, during a ceremony attended by President Recep Tayyip Erdoğan, Prime Minister Binali Yıldırım, Parliament Speaker İsmail Kahraman, and a number of guest statesmen. With the addition of the Eurasia Tunnel to the three bridges currently spanning the Bosphorus, Istanbul now boasts four intercontinental motorways. Earlier Turkey had opened Osman Gazi Bridge in June, the Yavuz Sultan Selim Bridge in August.
It’s important to take an earnest view of the present position. “We are again shaken by two terrorist attacks. The last one is the hateful attack at Reina against the innocent celebration on the last day of 2016. No matter how hard we tried to save our flight as an industry from this turbulence, the sector shrank by 30-31% in 2016. Our sector used to generate the 21% of export income and now this rate has fallen to 15-16%. 40% of the budget deficit used to be compensated by tourism and now the rate is down to 36%. We witness serious falls in the number of tourists coming from Russia, the US, Europe and especially from the Middle East,” said Basaran Ulusoy, President of Association of Turkish Travel Agencies (TURSAB).
But, he is also right to acknowledge that the Turkey is not alone. “Terrorism is now a global problem, and we don’t know when and where it will strike next. It is now an imperative that the world will act in unison in this matter. Terrorist attacks in other countries also affect us negatively. Starting with the US and France, people now opt for traveling in their on countries. We try to create alternative markets, on the one hand, try to offer incentives for domestic tourism and try to keep our international relations alive on the other,”he adds.
Its true that disturbances like these have impact on conventional markets. But, then the global travel marketplace is growing rampantly and Turkey had a brilliant plan 2023 for tourism to work on. By the time the new markets, tourism infrastructure starts to come up, the conventional markets have also started to stage a comeback!
The vision 2023 is oriented towards building a happier Turkey at the 100th anniversary of the foundation of the country. As per the draft predictions, there is possibility of attracting the prediction of 63 million travellers and a potential yield of $86 million, which will amount to $1350 average revenue per international tourist by 2023. The tourist’s and investors have a different mind-set and times when tourists are not seen in large numbers; hordes of investors may well be looking at this opportunity that allows one to be part of destination Turkey.