Medical Value Travel in India is growing and requires special focus and enabling environment
Medical Value Travel in India is growing and requires special focus and enabling environment

BnB Nation makes affordable stay for medical value travel in India

A New Delhi Based Aggregator platform of Bed & Breakfast (BnB) accommodations, supporting the “Incredible India” theme, to serve foreign and domestic tourists- BnB Nation works on to turn home owners into entrepreneurs and bring forth 3 and 5 star hotel stay experience at the price of a 1-star hotel. Being mentored by a renowned travel tourism expert, GG Saxena, former MD of Delhi Tourism and Transport Development Corp. (DTTDC), a well known expert in the industry with doctorate in the area of “Role of Bed and Breakfasts” in Delhi; BnB Nation has adopted prime focus on facilitating affordable accommodation for the cause of promoting Medical Value Travel or medical tourism in India.

GG Saxena, former MD of Delhi Tourism and Transport Development Corp.(DTTDC) is mentoring BnB Nation

GG Saxena, former MD of Delhi Tourism and Transport Development Corp.(DTTDC) is mentoring BnB Nation

“India ranks 5th in the world in attracting Medical tourists due to state-of-the-art and comparatively cheaper medical facilities. The Annual rate of growth of Medical tourism in India is 28% which is equivalent to triple the growth of Foreign tourists otherwise. Had Obamacare been fully implemented in USA, the medical tourism sector in India would have risen from 50,000 US Medical tourists annually to 20 lakh US medical tourists because of favourable insurance plan available for the US corporate sector,” says Saxena.

“Also, domestic medical value travellers from suburban and rural India come to its metro cities like Delhi, Mumbai etc. for want of state-of-the-art global healthcare facilities coupled by superior medical facilities, infrastructure of hospitals and top class physicians and surgeons,” he adds.

From his experience, Saxena notes that the foreign medical tourists are generally accompanied by one attendant who can be a spouse, son or daughter or relative. They stay here for more than a month as convalescence i.e. Recovery after surgery takes almost 20-25 days. These medical tourists can ill afford to stay in the private rooms of hospitals and hotels as they are quite expensive. According to him Bed and Breakfast accommodation is a silver lining for these tourists as the attendant need day to day information like buying medicines from appropriate chemists, shopping, travelling to nearby places, sightseeing etc.

BnB Nation promises modern 3 to 5 star experience at cost of 1 star accomodation

BnB Nation promises modern 3 to 5 star experience at cost of 1 star accommodation

Also, there is little possibility for attendants to get all these facilities and information from a hotel/hospital. “Besides this, B&B accommodations are almost 30% cheaper than a standard hotel with similar facilities due to non-applicability of Luxury tax, Commercial levies on electricity and water, as per my research article: Economics of Bed and Breakfast scheme in Delhi, G G Saxena, July 2013, SAJTH Vol 6, No. 2,” explains Saxena.

Here its important to note for such medical tourists that these medical facilities are available for life threatening as well as non-life threatening diseases (i.e. Wellness) and BnB’s are useful in both the cases. As regards, acceptability of BnB stays by domestic and foreign medical tourists, it is essential that such facilities should be available near the hospital. These BnB’s are connected with Metro, bus services, etc.

On the demand front, Saxena thinks that in Indian cities, a few BnB’s are registered and can hardly cope up with the demand of the incoming foreign medical tourists which is almost 5-7% of FTA. However, as and when a hospital/wellness centre is established in an area, the home owners having extra rooms may get some of their rooms converted in BnB due to excessive demand.

Since there is need of special facilities related to disability due to illness and otherwise, the BnB owners have better opportunities to provide extra facilities like railings, mounted toilets, ramps, wheelchair, etc. The Ministry of Tourism had extended financial assistance to the hotels to install ramps, railings etc. The scope of BnB accommodation for persons with slow mobility has great potential as mentioned in the research article: Tapping Accessibile and Medical Tourism by B&B establishments in Delhi, adds Saxena.

4 comments

  1. Excellent article with best contents incorporated in it. Such articles can promote this sector in best way. However, foreign tourists including medical one are most sufferers in demonetisation regime. The Govt . particularly Min. of .Tsm ought to have taken better measures. Foreign tourists are entitled to convert their currency only upto Rs 5000/- a week while as per average , a foreign tourist ( FIT ) spends at least Rs 57000/- per week ( @120$ per day). Even to get this amount, a foreigner has to spend 4 to 6 hrs in a Q. Medical tourist needs more rupees even to buy medicines etc. Any Govt. representative listening!
    This aspect needs to be publicised.

    • Absolutely! The Union Minister’s and the State Ministers have legal and moral responsibility to ease the present difficulties being faced by the international and domestic tourists. In fact, the ministry of tourism, government of India along with various state tourism boards should come forward and allow adequate relief to the international and even domestic tourists, if need be! Our travel trade association also have a key role to play as to resolve any issue a tour operator, or an end user might have due to unforeseen demonetisation! An expert group with know-how of travel dynamics here can be of a lot help!

      Everyone will support the demonetisation drive announced by the PM Narendra Modi! It is the sovereign imperative to ensure that in the process to the fight against terror funding, counterfeit currency and black economy in India; image of Incredible India as a round the year travel destination should be preserved.

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